Junk Mail

I’ve noticed that as much as I try to clear out papers and stuff off my desk, more keeps showing up. I’m kind of amazed at how large the stack of garbage is when I go through my mail. I don’t read most of the stuff that gets sent to me. I’m sure that there are people who enjoy reading advertising and special offers. Most of what I receive gets tossed.

I will say that after years of receiving a gazillion “get rich quick” business opportunities and booklets for “miracle health” products, I’m pretty unimpressed with the majority of copywriting that is being paid for by companies to get my attention. I guess people have realized that straight up information doesn’t work if the product is worthless.

Maybe I’m a person who just wants the facts. The emotional hot button sales letters don’t work on me. I’ve seen too many of them. Concise words about something of value will get my credit card out of my wallet. If my time is wasted having to sort through a bunch of copy to get the facts, the impression I get is that the product will be a waste of time.

Blessings!
Laura

Get gig info and more at:
http://www.LauraCohnMusic.com
Where Music Meets Artistry